I have recently spent some time working with production crew from Channel Ten’s Recipe To Riches program. Over the past three weeks, the episode winners have all been from Victoria and I have been capturing all the fun from their product launches at Woolworths Supermarkets across Melbourne.
The winner of each weeks episode has their product placed on supermarket shelves for 1 week and is officially launched at their local store. The overall winner is then determined by the greatest sales volume and is announced during the grand final episode.
It was great speaking with each winner and hearing their stories of concept, creation and finally seeing the commercial placement of a lifelong dream.